Having worked with brands such as Rocawear, Ecko and Akademiks during the mid 2000s, artist Naturel is no stranger to expressing his creativity. Known to place a contemporary twist to popular imagery such as album covers, brand logos and much more, Naturel shares his belief in refusing to let others dictate one’s unique perspective when creating work and collaborations. In addition, he speaks further on the process of creating a design for the PUMA Suede, a project introduced to him via his good friends Dee & Ricky. With a goal to constantly push the limits of creativity, the hologram fan possesses a mind filled with honest thoughts and opinions. Check out the video above to get to know Naturel even more.